Privacy Policy

Brandon Larsen
Oct 27, 2024
6 min read

Updated: Jan 24

Last Updated: 1/24/2025

Front Door Healthcare (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal and health-related information. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information, including Protected Health Information (PHI), when you access our website (the "Website") and use our services.

By using the Website or engaging with our services, you consent to the collection and use of your information as described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information from users:

a. Personal Information

Contact Information: Your name, email address, phone number, and mailing address when you create an account, subscribe to our services, or contact us.
Employment Information: Employment information such as who your employer is and if you get health insurance through your employer is necessary for improved benefit education and health system navigation. This information may also be de-identified and used to propose coverage for our premium appointment times to your employer. We will not disclose which employees have used our services unless your employer pays for the appointment.
Account Information: Username, password, and any additional information necessary for creating and maintaining your account.

b. Protected Health Information (PHI)

When you use any of our services, we may collect PHI, including but not limited to:

Medical history
Symptoms, diagnoses, and treatment plans
Health insurance information
Billing and payment records
Other information voluntarily shared to help you on your care journey

Although Front Door Healthcare is not a covered entity under the Health Insurance Portability and Accountability Act (HIPAA), PHI is collected and used in compliance with HIPAA and other applicable laws.

c. Non-Personal Information

We may collect non-personal information, such as, but not limited to:

Usage data, including pages viewed and actions taken on the Website.
Browser type, operating system, and device information.
IP address and location data.

How We Use Your Information

We use the information we collect in various ways, as outlined below. In all cases, we prioritize the protection of your personal and health-related information and ensure that Protected Health Information (PHI) is handled in accordance with applicable privacy laws, such as HIPAA. We do not share PHI or identifiable personal information with third parties for advertising purposes.

a. Providing Education

To help you find and schedule appropriate medical providers based on your symptoms or needs.
To assist in submitting appeals regarding healthcare coverage decisions or claims.
To help you understand your health insurance benefits and coverage options.
To answer questions and resolve issues related to medical billing.

b. Targeted Advertising

We may use non-personal information, such as your interactions with the Website (e.g., pages viewed, general location, or device type), to deliver targeted advertisements that may be relevant to your interests. This advertising may be provided by third-party advertising platforms (e.g., Google, Facebook). However, we will not disclose your PHI, personal contact information, or identifiable personal data (such as name, email, or phone number) to these third parties for advertising purposes.

Use of Cookies for Targeting: We may use cookies or similar tracking technologies to gather data that allows us to show you ads that are more relevant based on your browsing activity. You can opt out of certain targeted ads through your browser settings or by using opt-out tools provided by advertising platforms.
Anonymous Data Sharing: We may share aggregated, anonymized data with advertising partners to assist in optimizing our marketing efforts. This data will not identify you or contain PHI.

c. Improving Our Services

We use data to understand how our users interact with our Website and services. This helps us:

Improve the functionality and performance of the Website.
Develop new features, services, and offerings.
Provide a more personalized user experience by analyzing patterns in the use of our services.

d. Legal and Compliance

We may use and disclose your information as necessary to comply with legal obligations, such as:

Reporting required by law or court order.
Protecting our rights or the rights of others, including enforcing our Terms of Use.

Use of Patient Stories for Marketing and Educational Purposes

Front Door Healthcare is committed to respecting your privacy while also sharing impactful stories that highlight the value of our services. We may use patient stories to help educate others about healthcare options, showcase success stories, or for marketing purposes. However, we handle this information carefully and with your consent where applicable.

a. De-Identified Patient Stories

We reserve the right to share patient stories that are de-identified in accordance with applicable privacy laws, such as HIPAA. De-identification means that all personally identifiable information (PII) and Protected Health Information (PHI) will be removed or anonymized so that the patient cannot be reasonably identified. This may include:

Descriptions of health conditions, treatments, or healthcare experiences without revealing your name, specific dates, or any other information that could identify you.

b. Use of Patient Stories with Written Consent

If we wish to use your name, likeness, or a detailed account of your healthcare experience for marketing, promotional purposes, or public interviews, we will first obtain your written consent. This consent will explicitly allow us to use your identifiable information and may include:

Interviewing you for a testimonial, feature story, or video.
Using your name, photograph, or video for public-facing materials such as our website, brochures, or advertisements.

You have the right to decline or withdraw your consent at any time, and this will not affect your access to services or the care we provide.

3. Disclosure of Information

We will not sell, rent, or disclose your personal information or PHI to third parties except as outlined below:

a. Healthcare Providers

If you use our services to help find or schedule a healthcare provider, we may share relevant personal and health-related information with healthcare providers for the purpose of facilitating appointments or communications.

b. Third-Party Service Providers

We may share information with third-party service providers who assist us in operating our Website, providing services, or conducting our business. These service providers are bound by contractual obligations to keep your information confidential and secure.

c. Legal Requirements

We may disclose your information when required by law, including in response to court orders, subpoenas, or other legal processes, or to comply with applicable privacy and health regulations.

d. Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, your personal information and PHI may be transferred to the new owner or successor entity.

4. Protection of PHI and Personal Information

We take the security and confidentiality of your information seriously. We use reasonable administrative, technical, and physical safeguards to protect your personal information and PHI, including:

Encryption of data during transmission and storage.
Access controls to restrict access to PHI to authorized personnel only.
Regular security audits to ensure compliance with privacy regulations.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Your Rights Regarding Your Information

You have the following rights regarding your personal information and PHI:

a. Access and Correction

You have the right to access the personal information and PHI we hold about you and request corrections to any inaccuracies.

b. Data Deletion

You have the right to request that we delete your personal information and PHI, subject to certain exceptions required by law (e.g., compliance with medical record retention requirements).

c. Restriction of Use

You may request restrictions on how we use or disclose your PHI, including limiting disclosures to family members or others involved in your care.

d. Withdrawal of Consent

You can withdraw your consent to our collection or use of your information at any time, though this may impact our ability to provide you with services.

To exercise any of these rights, please contact us at frontdoorhealthcare@gmail.com.

6. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to collect information about how you interact with our site. This helps us analyze site usage and improve the user experience. You can manage your cookie preferences through your browser settings.

7. Children’s Privacy

Our Website is not intended for use by children under the age of 13. We do not knowingly collect or store personal information from children. If we learn that we have inadvertently collected such information, we will take steps to delete it as soon as possible.

8. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time without prior notice. Any changes will be effective immediately upon posting the revised policy on our Website. Your continued use of the Website after the changes signifies your acceptance of the updated policy.